Pauleenanne Design Feature | All About Pauleen

{1} What made you want to start Pauleenanne Design?  Upon graduation from St. John Fisher I began my search in the events field.  Finding little opportunity in my specific talent area, I decided to build my own opportunity.  Pauleenanne Design was the perfect way to use my talents and gain my dream career.

{2} What is your favorite event you have done so far? I loved a launch event I did in NYC for Shakira’s “S” fragrance.  It was the first event I got to work on in the big city.  It was extremely design oriented, which is my favorite part of events.  The space was at a three story home with a huge vaulted ceiling that had a gorgeous skylight at the top.  With florals everywhere and a middle east luxury feel, the event helped me fall in love with event design.

{3} What is one thing you have learned in your time as an event planner? I’ve learned that even though I do work in a “behind the scenes” industry, there is so much where the spotlight is on you.  You need to be able to communicate with a diverse audience in order to understand their varied expectations, needs, and also in order to build a positive relationship.

{4} How are you going to celebrate your company’s 2nd birthday?  Work on weddings!  In our second year we have tripled our wedding business, so I will definitely be staying busy, consulting with brides, finalizing design items, and being on site for coordination.

{5} Who is your event idol?  Colin Cowie.  I love his style, his versatility, and his fresh perspective.

{6} What is one thing you are looking forward to in the next year?  Building the Pauleenanne Design brand.  Not only do we plan events, but we also do company branding, graphic design, marketing, and so much more.  I will be diligently working on creating the best way to communicate these services to the Western New York area.  I look forward to seeing growth in these areas and bringing awareness to all our services.